SPORTMAX CARTE BLANCHE BY AMBRA MEDDA AND YING WU

“Carte Blanche”, the Sportmax capsule collection in which the artist is at the very
heart of the decision-making process, is back again with chapter four.

After the artist Lola Montes Schnabel, the iconic musician Kim Gordon from the
band Sonic Youth and the art director Christophe Brunnquell, it’s now time to
bring the creative Ambra Medda into the project.

The 1000-piece, numbered limited edition “Carte Blanche” collection produced
by Sportmax is the fruit of the collaboration between Medda and the young
Chinese illustrator Ying Wu, chosen by Medda after she recently discovered her
work at the Salone del Mobile in Milan.

Together, Ambra Medda and Ying Wu tackle social issues with the light touch
of the illustrator, speak of the problems posed by progress and the risks to nature
representing them through surreal graphics in which animals, urban scenarios and
technology blend together into the perfect pattern for a scarf or a dress.

An elegant, refined approach to focus attention on a new collective awareness
through a clothes collection: an on-going dialogue between the team of creatives
and Sportmax, designed to ensure the articles were effectively able to represent
a material projection of the artistic partnership, a new manifestation of social
responsibility that finally steps into the wardrobe.

EXPLORE CARTE BLANCHE WEBSITE HERE