December 19th,
2015
SPORTMAX SPRING/SUMMER 2015 COLLECTION

SPORTMAX SPRING/SUMMER 2015 COLLECTION


Come and see the new Spring Summer 2015 collection!

September 18th,
2014

Sportmax SS15 Fashion Show


Sportmax’s latest collection sways to the relaxed beat of Summer. Easy, effortless clothing is presented in high definition, like the hot light and precise lines of a Louise Dahl-Wolf photograph. The mood is loosened up, but the woman is strong and resolutely feminine. Her look appears simple and thrown-on, yet put together with a stylish flair.


Gingham provides the season’s visual punch. Blown up and painterly, macro picnic checks assume the graphic, rough strokes of a Franz Kline painting on airy summer dresses. Woven micro stripes of black and buttercup leather create oversized check motifs on collarless coats and easy cropped jackets, while silk fil coupé features 3D tufted checks.


Fabrics, such as jute, canvas and a new crisp jersey raffia, feature a raw, almost hand-made quality. Frayed or unraveling edges, and visible seams all point to the beauty of unfinished, spontaneous clothing. Tasseled yarns tremble across jacquard knits, enlivening the surfaces. Silk fringe ribbon trims contrast with polished silks or jacquards, while poplin billows with the freshness of summer.


Knot constructions create an intriguing and functional decoration without ostentation in bags, hair, belts and the construction of the clothes.


The silhouettes this season are simple yet studied. Oversized pockets lend a casual air. The hard-working blazer, nipped in at the waist with strong shoulders and a longer length, presides over the slim, below the knee knit skirt. Cropped jackets are used like cardigan sweaters over cropped wide leg culottes. A parade of dresses – from Tshirt and tunic styles to strapless and floor-length— are pulled, tucked, and twisted into knots at the shoulder, waist or across the chest.


The accessories rebroadcast the upbeat, low-key mood. Rectangular leather handbags are as soft as pillows. Thick rubber stacked sole sandals, with woven uppers or ribbon tie fronts, are the perfect warm weather walking shoe.

 

Accessori : Sportmax
Eyewear : Sportmax
Hair : Paul Hanlon
Make Up : Diane Kendal and the PRO team
Music : Michel Gaubert


#knotorious
#sportmax
#mfw

September 10th,
2014
Jennifer Aniston in Sportmax

Jennifer Aniston in Sportmax


Jennifer Aniston wore a Sportmax dress while attending a press conference for her film “Cake” at the 2014 Toronto International Film Festival.

April 24th,
2014
Sportmax & Harper’s Bazaar Art Russia present Polka Dots Art

Sportmax & Harper’s Bazaar Art Russia present Polka Dots Art


In close collaboration with the wonderful Harper’s Bazaar Russia, Sportmax held an exclusive art soiree in Moscow, dedicated to the polka-dot theme - heart of the SS 14 Runway. Here’s a glimpse.

 

Discover more!

April 2nd,
2014
Cobie Smulders in Sportmax

Cobie Smulders in Sportmax


Actress Cobie Smulders wears a Sportmax dress while attending The Cinema Society & Gucci Guilty screening of Marvel's 'Captain America: The Winter Soldier' at Tribeca Grand Hotel on March 31, 2014 in New York City.

January 10th,
2014
SPORTMAX CARTE BLANCHE by Chiara Clemente

SPORTMAX CARTE BLANCHE by Chiara Clemente


Sportmax presents the fifth chapter of the “Carte Blanche” artist’s collection with Chiara Clemente.

Monday, January 13th, 2014 will see the exclusive world première of the collection “Sportmax Carte Blanche by Chiara Clemente”. The event will take place in the Sportmax flagship store in Via della Spiga 20, Milan, attended by the Italian director now resident in New York.

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