May 12th,
2015
Sunglasses, a new limited edition by Sportmax

Sunglasses, a new limited edition by Sportmax


Sportmax introduces a new limited edition of sun glasses to join the echoes of great visibility presently enjoyed by Italy celebrating Milan Expo 2015.
 
Three iconic models have been restyled and produced in a limited number of 69 pieces. The work behind this memorable eyewear is the result of a masterly junction of experimentation, design, and care for details.  

The incomparable, hand-crafting skills of Cutler&Gross masters are the outstanding signature of these glasses that are entirely hand-made in Italy. The acetate frame has been shaped into an illusion 3D silhouette achieved by setting planes at different levels.

The temple tips are beautified by a diamond steel detail that reproduces the brand symbol: a shiny crystal trimming hand-sewn to each Sportmax piece.
 
This limited edition will be strictly available in Italy at all Sportmax stores and some selected Max Mara stores from May 2015 onwards:

 

Sportmax Via della Spiga, 20 - Milan;

Sportmax Via Borgognona 7/A-7/B - Rome;

Max Mara Piazza del Liberty, 4 - Corso Vittorio Emanuele - Milan;

Max Mara Via Victor Hugo, 1 - Via Orefici - Milan;

Max Mara Piazza San Marco, 5033 - Venice;

Max Mara Via Mazzini, 30 - Verona;

Max Mara Via dé Pecori, 23/R - Florence;

Max Mara Via dei Tornabuoni, 66-68-70/R - Florence;

Max Mara Via dei Condotti, 17-18-18/A-19-19/A - Rome

March 2nd,
2015
Karlie Kloss in Sportmax

Karlie Kloss in Sportmax


Karlie Kloss wore a Sportmax sweater during Milan Fashion Week on February 26, 2015.

February 27th,
2015

Sportmax FW15 Fashion Show


Winter arrives next season at Sportmax with a crisp gust of wind blowing across the rolling countryside. Nature’s own intriguing textures and warm color combinations provide endless exploration of luxurious materials, while the cold air creates a constant desire for wrapping up.

Fabrics are rich but raw, accentuating their natural provenance. Raw cut seams, hand-stitched blanket edges and fringe trims all bear the mark of human hands rather than cold machines. Silk is embossed like crocodile on sculptural coats, extra long alpaca begs to be stroked, while camel coats are cut from glossy pony skin.

Knitwear emerges as one of the collection’s key country classics. Its craft roots and stretch quality make it a perfect winter wrapping, either in chunky 3D Aran cable sweaters, cashmere sheaths or moulin twisted yarns frayed and fringed withlong rolled cuffs.

A desire for warmth and an effortless ease informs the soft, feminine silhouettes. Buttonless coats envelope the body like blankets with built-in scarves. Waists are cinched on feminine jackets and double-faced cashmere coats lashed with tubular leather thong belts. Slim knit dresses adhere to the body’s curves. Sweaters roll down naked shoulders and coats open up with shawl fronts to allow for flashes of bare skin, while oversized kilt pins and large hook closures tug cashmere coats off their center.

Pattern unfurls this season with a wild floral print of anemones and chrysanthemums whose fragility is encased in bold black outlines. The flowers climb over one side of split-pattern dresses, then become displaced and transformed into black guipure floral motifs adoring tutti frutti sloppy knits and camel cady dresses.

Shoes are just as soft and comfortable as the clothes, Lace-up wedges are cut from soft matte leathers, with cow hide placements and chunky crepe soles, creating a spring in the step. Raw cut bucket bags in matte crocodile are lashed together with contrasting lacing and woven knotted straps. The Sportmax woman is cozy chic to go.

Accessori : Sportmax
Eyewear : Sportmax
Hair : Anthony Turner
Make Up : Diane Kendal and the MAC PRO team
Music : Michel Gaubert

February 24th,
2015
Sportmax Fall Winter 2015-16 Fashion Show

Sportmax Fall Winter 2015-16 Fashion Show


This Friday, 27th February, the FW15-16 Sportmax collection will be revealed on the runway at Milan Fashion Week.

Come and see all the outfits from the Sportmax fashion show at 5:00 pm (CET).

 

Stay tuned to discover the new collection!

February 19th,
2015
Catherine Middleton in Sportmax

Catherine Middleton in Sportmax


Catherine Middleton, Duchess of Cambridge, wore a Sportmax coat while visiting the Emma Bridgewater Potter Factory on February 18, 2015.

December 19th,
2015
SPORTMAX SPRING/SUMMER 2015 COLLECTION

SPORTMAX SPRING/SUMMER 2015 COLLECTION


Come and see the new Spring Summer 2015 collection!

September 18th,
2014

Sportmax SS15 Fashion Show


Sportmax’s latest collection sways to the relaxed beat of Summer. Easy, effortless clothing is presented in high definition, like the hot light and precise lines of a Louise Dahl-Wolf photograph. The mood is loosened up, but the woman is strong and resolutely feminine. Her look appears simple and thrown-on, yet put together with a stylish flair.


Gingham provides the season’s visual punch. Blown up and painterly, macro picnic checks assume the graphic, rough strokes of a Franz Kline painting on airy summer dresses. Woven micro stripes of black and buttercup leather create oversized check motifs on collarless coats and easy cropped jackets, while silk fil coupé features 3D tufted checks.


Fabrics, such as jute, canvas and a new crisp jersey raffia, feature a raw, almost hand-made quality. Frayed or unraveling edges, and visible seams all point to the beauty of unfinished, spontaneous clothing. Tasseled yarns tremble across jacquard knits, enlivening the surfaces. Silk fringe ribbon trims contrast with polished silks or jacquards, while poplin billows with the freshness of summer.


Knot constructions create an intriguing and functional decoration without ostentation in bags, hair, belts and the construction of the clothes.


The silhouettes this season are simple yet studied. Oversized pockets lend a casual air. The hard-working blazer, nipped in at the waist with strong shoulders and a longer length, presides over the slim, below the knee knit skirt. Cropped jackets are used like cardigan sweaters over cropped wide leg culottes. A parade of dresses – from Tshirt and tunic styles to strapless and floor-length— are pulled, tucked, and twisted into knots at the shoulder, waist or across the chest.


The accessories rebroadcast the upbeat, low-key mood. Rectangular leather handbags are as soft as pillows. Thick rubber stacked sole sandals, with woven uppers or ribbon tie fronts, are the perfect warm weather walking shoe.

 

Accessori : Sportmax
Eyewear : Sportmax
Hair : Paul Hanlon
Make Up : Diane Kendal and the PRO team
Music : Michel Gaubert


#knotorious
#sportmax
#mfw

September 10th,
2014
Jennifer Aniston in Sportmax

Jennifer Aniston in Sportmax


Jennifer Aniston wore a Sportmax dress while attending a press conference for her film “Cake” at the 2014 Toronto International Film Festival.

April 24th,
2014
Sportmax & Harper’s Bazaar Art Russia present Polka Dots Art

Sportmax & Harper’s Bazaar Art Russia present Polka Dots Art


In close collaboration with the wonderful Harper’s Bazaar Russia, Sportmax held an exclusive art soiree in Moscow, dedicated to the polka-dot theme - heart of the SS 14 Runway. Here’s a glimpse.

 

Discover more!

April 2nd,
2014
Cobie Smulders in Sportmax

Cobie Smulders in Sportmax


Actress Cobie Smulders wears a Sportmax dress while attending The Cinema Society & Gucci Guilty screening of Marvel's 'Captain America: The Winter Soldier' at Tribeca Grand Hotel on March 31, 2014 in New York City.

January 10th,
2014
SPORTMAX CARTE BLANCHE by Chiara Clemente

SPORTMAX CARTE BLANCHE by Chiara Clemente


Sportmax presents the fifth chapter of the “Carte Blanche” artist’s collection with Chiara Clemente.

Monday, January 13th, 2014 will see the exclusive world première of the collection “Sportmax Carte Blanche by Chiara Clemente”. The event will take place in the Sportmax flagship store in Via della Spiga 20, Milan, attended by the Italian director now resident in New York.

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