Sportmax FW13-14 Backstage Video

Enjoy the Sportmax runway FW13-14 backstage images!

Sportmax FW13-14 Fashion Show

The calculated sophistication of cuts, constructions and volumes with the dominant role of textures. The Sportmax woman is further defined and perfected in this Fall/Winter 2013-2014 collection, mixing luxurious and tactile materials in a variety of strategically embracing forms that are protective, warm and lightweight.
Coupled with felt or technical fabrics, shearling, suede or quilted leather alternate with the 3D effects of cuboid beaver and sheared shearling, turning outerwear into protective cocoons that redefine and amplify the silhouette. Informal and relaxed, the Sportmax woman wears her collars turned up over feminine A line skirts and dresses. Looks made dynamic by fabric overlays, pleating, sensual slits and transparencies.
Slouchy pleated pants in wool or technical fabric worn with angora knitted sweaters with fuzzy stripes and micro patterns or with round necked sweaters with beaver patching.
Felt diamonds are applied on tulle. Slick eel stripes on jersey. Constructions with frayed woven stripes. Abstract oversize checks in silk fil coupé. A wardrobe in shades of charcoal and china blue or ultraviolet, or cyan and chartreuse.
Cubist high heeled pumps. To become a passe-partout accessory, with beaver or bonded suede bags are soft like little pillows. Slung across jackets and coats, they accentuate informal allure of the Sportmax woman. An attitude that becomes a way of being.

Accessories: Sportmax

Hair: Paul Hanlon

Make up: Charlotte Tilbury and the Mac pro team

Music: Michel Gaubert

Sportmax Fall Winter 2013-14 Fashion Show

On Febraury 22nd at 01:00 pm (UTC+1) come and see Sportmax Fall - Winter 2013-14 fashion show.

Stay Tuned!!

A GREEN GOOD START IS HALF THE JOB DONE: 3rd MEETING

The first meeting, held very successfully with Arabeschi di Latte and Daphnis & Chloe, focused on the Mediterranean lifestyle and the magic greenhouse of Margherita Angelucci for Orticola and Irene Pollini Giolai. This third Sportmax meeting will host three designers who will debate the issues of essays and materialness, exploring projects that unveil the beauty of incomplete, hybrid, and undefined works as well as the correspondence between the flaws of an item and the natural evolution processes.

Valentina Cameranesi Sgroi will make a series of ceramic jars revisiting the traditional flower vase e concept through a poetic remake of the same archetype on the setting of green and floral compositions “diminished” by Marta Bellina, flower designer. The two verzamonamour blogger will offer a selection of three finger-food types in line with the theme of pure materials, coming in a raw of unexpected variants and eventually taken apart to experiment with an array of possibilities, exercises, trials or – at the end – what we call an assay.

Wine tasting by Azienda Agricola Picchioni Andrea.

The third meeting, “SCOMPOSIZIONI”. Processi, Frammenti, Variazioni nell'incontro di materie prime” will open on Tuesday, February 12th, from 18.00 - 21.00.

“Scomposizioni” is a project of Valentina Cameranesi Sgroi in collaboration with Marta Bellina and verzamonamour and will be exhibited February 12-19, from 10.00 to 19.30 at Sportmax flagship store in Via Della Spiga.

Solange Knowles in Sportmax

Solange Knowles in Sportmax celebrating Super Bowl 2013 at The Audi Forum in New Orleans on Febraury 2, 2013.

Carte Blanche by Ambra Medda: The launch in Milan

On January 14th in Sportmax flagship store located in Milan, via della Spiga 20, has been presented the world preview the collection “Sportmax Carte Blanche by Ambra Medda”, within an event attended by the Italian curator now resident in New York.

The 1000-piece, numbered limited edition “Carte Blanche” collection produced by Sportmax is the fruit of the collaboration between Medda and the young Chinese illustrator Ying Wu, chosen by Medda after she recently discovered her work at the Salone del Mobile in Milan.

SPORTMAX SPRING/SUMMER 2013 COLLECTION

Come and see the new Spring Summer 2013 collection!

SPORTMAX CARTE BLANCHE by Ambra Medda

Sportmax is pleased to invite you to the lauch of CARTE BLANCHE by Ambra Medda in collaboration with Ying Wu on Monday, January 14th 2013 from 5:00pm to 8:00pm in Sportmax Store, via della Spiga, 20 in Milan.

Ambra Medda and Ying Wu will attend.

A GREEN GOOD START IS HALF THE JOB DONE: 2nd MEETING

After the first meeting with the participation of  Arabeschi di Latte and Daphnis & Chloe, on the eve of the new event “Orticoline d’Inverno”, Sportmax has invited the “Orticola” Association “ to reinterpret its flagship store in Via della Spiga for the upcoming  “jardin d’hiver” event.

For this occasion, “Orticola” flower designer Margherita Angelucci of “Foglie, Fiori e Fantasia" wil transform the shop into a magic greenhouse  full of rare and uncommon orchis along with mixed green bouquets.
This site-specific intervention will also involve a synergy with the food designer Irene Pollini Giolai: a steel table will accomodate some flower lollipops whilst sugar floss will fall on the edible flowers offered along with a selection of  petal jelly and jam.

The second meeting, “JARDIN D’HIVER” (Winter Garden), is set in the florist lab; a magic greenhouse,  which opens on Thursday, 29 November, from 06:00 pm – 09:00 pm.

Jardin d’Hiver is a project of Orticola and Irene Pollini Giolai. The show will go live on 29 November until 06 December, from 10:00 am until 07:30 pm in Sportmax flagship store of Via Della Spiga, 20 in Milan.

A GREEN GOOD START IS HALF THE JOB DONE

SPORTMAX presents “A green good start is half the job done!" Three thoughts on “green” for your vision and taste.” A project by Studio Blanco and PS.

Sportmax welcomes you to a series of three meetings with six different designers who focused on “green” in floral and culinary compositions and proposed some works for your visual and tasty experience aiming at unveiling the pleasure of what is good and true, the passing of time, the passion that hides in certain gestures, the insight behind all things, and the joy that helps to do them well.

All meetings will be hosted by Sportmax flagship store in Via Della Spiga, 20  Milan.

The first meeting is “KARTERAKI. The longing and the love for the earth, from ancient Greece until the present days” and will take place on Thursday, November 8th, from 6:00-9:00 p.m.

In rural Crete of the past century where myths, rites and legends flourished, the people of the island used to drink an unusual infusion whose ancient origins are lost in time.
Some people say that this was a “magic” brew used to baptise babies and help them grow up stronger. Others say that it was invented by the Minoans. What we know for sure, is that it is an extract of some forty plants, most of which actually grow on the island. It has been passed from one generation to generation and appeared with a lot of different names in various countries until it reached us through a folk poem telling its recipe.
The word karteràki  means “waiting patiently."

Waiting is rewarding and a mandatory task for those working  closely with nature.
Flowers, bushes, trees, woods and orchards sleep all through winter and wake up at the sound of an invisible clock. And meanwhile, men keep on waiting.
Waiting represents our first approach towards nature and the starting point of this project. It represents the expectations and the respect for our natural environment to which, somehow, we all owe our life.
The background of this drink is made up of a series of fine settings represented by the story of each herb or fruit used. All these products grow wild in Mediterranean countries, and have been widely used for many years thanks to their beauty and also because of their good taste. They have been retrieved from their ancient sources and have literally traveled across Greece all the way to Italy. For each of these plants, we have a story to tell.

Karteràki, a project by Arabeschi di Latte and Daphnis and Chloe. It opens from 8-14 November, from 10:00 am until  7:30 pm at Sportmax flagship store in Via Della Spiga, 20 Milan.

SPORTMAX SS13 FASHION SHOW

OPTIMISM
Clear your mind. Fashion refresh. Reset and restart.
For spring/summer 2013 no inspiring eras, no retro nostalgia. Just references to contemporary architecture mirrored in the structured silhouettes, pure lines, clear volumes and precise two-tones. Vibrant and optimistic, underlying an experimental mix of materials that make the garment construction unique and innovative.
New solutions as with the tweed, re-processed and re-structured in a light hyper-technological version with nylon inlays. The crisp shantung, finished with touches of light obtained with bands in transparent plastic film; the technical organza embroidered and printed with windowpane checks; futuristic houndstooth in a laser cut out, combining leather and tulle creating geometrical see through cut out.
The outfits of the collection highlight a composition of layers and proportions, playing with transparencies.
Cropped boxy jackets, fluid tank-tops, A-line folded skirts and trousers always above the ankles either soft peg or a pure cigarette silhouette, both featuring polished chrome hardware either with zips or plaques. Leather bombers jackets and coats have detachable sleeves. Graphic precision is evident in the coats, folded dresses, coated or floating ribbed knitwear, evening looks with lacquered metal constructivist stripes.
Optic black and white in all the possible combinations: stripes, squares, checks and giant chevrons.
Few but decisive dashes of green and red in contrast to the total white looks.
Accessories. Bicolor boots in cut off styles with architectural heels or a simple black and white pump. Bowling bags and zipped clutches emblazoned with positive/negative, go faster stripes or laser-processed dogtooth checks. For a look with a precise hallmark: Sportmax.

Accessories: Sportmax

Hair: Paul Hanlon

Make Up: Charlotte Tilbury and the MAC PRO team

Music: Michel Gaubert

Chloë Grace Moretz at Sportmax fashion show

WOMEN IN FILM AND MAX MARA ANNOUNCE CHLOЁ GRACE MORETZ AS THE “2012 WOMEN IN FILM  MAX MARA FACE OF THE FUTURE®”
 



Actress Chloë Grace Moretz will be the next recipient of the “2012 Women In Film Max Mara Face of the Future® Award” in recognition of her outstanding, acting achievement and embodiment of style and grace.  She will be honored at the 2012 Women In Film Crystal + Lucy Awards® on Tuesday, June 12th at the Beverly Hilton Hotel in Beverly Hills, Los Angeles Moretz traveled to Milan, Italy to meet the Maramotti family and attended the Fall Winter 2012 Sportmax Fashion Show on Saturday, February 25th.