August 6th,
2014
The final chapter: the Sixth Sense

The final chapter: the Sixth Sense


The sixth sense connects the seemingly unconnected. Existing as a constant experiment using all the senses at once, the sixth sense creates a visceral, contagious, energetic and non linear free flow.

At first this can seem as indecipherable as an abstract painting, hard to express in words, but this is its raison d’être. Every connection inspires new thought.

Composed by the pieces of the items used in the previous visual chapters, the sixth sense errs without caution, proving that while logic my take you from A to B, imagination can take you anywhere.

The last chapter of the visual experimentation by talented photographer Elisabetta Marzetti for Sportmax.

July 30th,
2014
Chapter 5: Artistic Taste. Sportmax Six Senses continues

Chapter 5: Artistic Taste. Sportmax Six Senses continues


Experiment No. 5, a visual exploration of artistic "Taste" by young talent Elisabetta Marzetti.

Themes of liberation and open-minded awareness are playfully revealed with verve and with a readiness to explore.

A drive for experimentation is revealed, expressed through diverse backdrops as the Sportmax woman becomes one in the movement of the piece.

Energetic, dynamic and exhilarating, a Pollock-esque abstract expressionism features strongly for the Fall Winter 2014 collection. Take inspiration in "Artistic Taste" - it cannot be controlled by law.

July 23th,
2014
Feel the evolution:

Feel the evolution: "Touch" from Sportmax Six Senses


Indulge in "Touch", the fourth photo set in our "Sportmax Six Senses" series by visual storyteller Elisabetta Marzetti.

In this piece, "Touch" is interpreted with brave and courageous intent. An escape from austerity. A liberation. More experimental than ever before. An indulgent, visual treat.

And the Sportmax woman entertains the experiment in a playful and vibrant coat embroidered with multi-coloured, brushed mohair threads. A piece of few constraints yet stunning sophistication. An instinctual piece you can feel.

About the artist: Elisabetta Marzetti is a talented photographer and visual storyteller from Italy.

July 16th,
2014
Sportmax Six Senses Exploration n° 3: Smell

Sportmax Six Senses Exploration n° 3: Smell


Evocative. Dynamic. Alluring. The young talent Elisabetta Marzetti & Sportmax examine the sense of ‘Smell’ in experiment three of our sensorial visual stories.


Here the Sportmax woman is dynamic and expresses a desire for extravagance. With a heightened awareness, she has a sense of something to come, and the tension is palpable.
Her outfit is the equally evocative result of an unexpected combination of printed python leather and jersey. Brave, experimental and indulgent yet maintaining an air of refined sophistication.


About the artist: Elisabetta Marzetti is a talented photographer and visual storyteller from Italy.

July 9th,
2014
Explore Hearing. Sportmax Six Senses

Explore Hearing. Sportmax Six Senses


Everything is energy. Just listen. "Hearing" is the second of 6 explorative photo stories by Sportmax and the young talent Elisabetta Marzetti. This is a journey into sound.


The Sportmax woman is completely immersed in a river of sensorial input, sounds and vibrations, but she is not lost. Noise is interpreted. Frequencies are translated and an innate animal instinct is revealed.


This is a rediscovery of inner energies and instinctive harmony. An impression of the Fall Winter 2014 Sportmax collection itself. This side of the Sportmax collection lusts for extravagance. For a release into the exotic. An indulgence in experimentation, invigorated by a suave finishing.

July 4th,
2014
Sportmax Six Senses: an exploration into Sight

Sportmax Six Senses: an exploration into Sight


A visual exploration into the concept of "Sight". The first of 6 sensory photographic essays by Elisabetta Marzetti and Sportmax.

Not everything is black and white in "Sight". Here the Sportmax woman exists in an almost motionless state, observing the world around her with new eyes.

Graphic overlays reference layers of perception and pull the viewer into more liberal state of open-mindedness. A reflection of the FW14 Sportmax collection itself.

This Fall, the collection exhibits effortless tailoring that remains playful and unpretentious at heart. Sophisticated and polished, yet breaking free of boundaries with deep experimentation

About the artist: Elisabetta Marzetti is a conceptual photographic artist, dreamer and storyteller from Italy.

June 27th,
2014
COLLEZIONE SPORTMAX FALL/WINTER 2014-15

COLLEZIONE SPORTMAX FALL/WINTER 2014-15


Come and see the new Fall Winter 2014-15 collection!

April 24th,
2014
Sportmax & Harper’s Bazaar Art Russia present Polka Dots Art

Sportmax & Harper’s Bazaar Art Russia present Polka Dots Art


In close collaboration with the wonderful Harper’s Bazaar Russia, Sportmax held an exclusive art soiree in Moscow, dedicated to the polka-dot theme - heart of the SS 14 Runway. Here’s a glimpse.

 

Discover more!

April 8th,
2014
Sportmax eyewear installation for Design Week

Sportmax eyewear installation for Design Week


New interpretations of the classics: coinciding with Design Week, Sportmax is hosting a special installation of their new Fall Winter 14 eye-catching contemporary frames.

Discover the new FW 14 Collection in collaboration with Cutler&Gross exclusively at our Sportmax store, Via della Spiga 20, Milan.

April 2nd,
2014
Cobie Smulders in Sportmax

Cobie Smulders in Sportmax


Actress Cobie Smulders wears a Sportmax dress while attending The Cinema Society & Gucci Guilty screening of Marvel's 'Captain America: The Winter Soldier' at Tribeca Grand Hotel on March 31, 2014 in New York City.

February 24th,
2014

Sportmax FW14-15 Fashion Show


Sportmax takes a sophisticated and polished approach for fall.
With the words austerity and frugality brandished for what seems so long, the lust for extravagance is overpowering. The brand’s unpretentious and effortless DNA is invigorated by a chic and suave finish.
Introducing a tactile experience, printed leopard skins, deep pile foxes and exotic python skins are patch worked in contrasting tones and refreshing combinations.
A cinched leopard trench trimmed with black python armlets, a cross fox cubby coat inlaid with a leopard back, a graphic python topper half black half natural, and a belted bell shaped dress cut from matte white, red and shiny black python skins.
Loosening the minimal constraints a liberated and open minded approach emerges. Armed with this playful spirit, Sportmax looked to the abstract expressionists, and none more exhilarating than Jackson Pollock.
Coats are embroidered with multi coloured mohair threads, brushed and teased. Woven jacquards with playful paint splatters are cut into a mean blazer. Fuzzy macro intarsia versions become bold oversized knits, prints sing with bright sprays of colour.
Each piece worked into a feminine silhouette, balanced and proportioned, with a strong focus on the waist.
Belted trench coats and capes give a military overtone. Wide collared versions worn to the calf with knee high marching boots.
There is positivity and purpose in those strides, yet softness in the double face cashmere construction.
The blazer becomes an essential again. The first half of a neatly tailored suit, nipped at the waist broad on the hips and worn with mid calf maxi skirts or culottes.
Dresses, in two proportions, either calf grazing and small at the waist or mid thigh and high waisted, bell shaped hung from the bust. Pattern blocked and refreshed by white, the strongest variations. All come belted with broad cavalry straps encircling the waist.
Polished bare Legs are grounded by the boots featuring sharply cut metal and perspex cuboid heels and chiseled toes. Tubular cut in shiny spazolato leather adding a perverse edge. Some come in colour blocked versions, for example black with white or leopard toes.
Shoes meld prim with a sexy edge with high cut broad horizontal wide bands. Almost all looks are belted with wide straps some graphic black and white others with large covered buckle versions in python. The new “fold” bag decisively grabbed in the hand, incarnated in many exotic leopard and python striped variations. Showcasing her femininity, the Sportmax woman faces the new season with brave intent. Breaking free, indulging in experimentation and ushering in a new found luxurious exotic edge.

 

Accessories : Sportmax

Eyewear : Sportmax by Cutler and Gross

Hair : Paul Hanlon

Make Up : Lucia Pieroni and the MAC PRO team

February 3rd,
2014
Maggie Gyllenhaal in Sportmax

Maggie Gyllenhaal in Sportmax


Maggie Gyllenhaal wears Spring Summer 2014 Sportmax while attending the Fourth Annual Plates for Pediatrics dinner benefitting the Komansky Center for Children's Health at New York Presbyterian/Weill Cornell Medical Center at the St. Regis on January 30, 2013.

January 10th,
2014
SPORTMAX CARTE BLANCHE by Chiara Clemente

SPORTMAX CARTE BLANCHE by Chiara Clemente


Sportmax presents the fifth chapter of the “Carte Blanche” artist’s collection with Chiara Clemente.

Monday, January 13th, 2014 will see the exclusive world première of the collection “Sportmax Carte Blanche by Chiara Clemente”. The event will take place in the Sportmax flagship store in Via della Spiga 20, Milan, attended by the Italian director now resident in New York.

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